 Produce well-researched content for publication online and in print
 Organize writing schedules to complete drafts of content or finished projects within
deadlines
 Utilize industry best practices and familiarity with the organization's mission to
inspire ideas and content
 Communicate and cooperate with a Marketing team, including an account
managers, website designers, SEO Executives and Ecommerce Managers
 Follow an editorial calendar, collaborating with other members of the content
production team to ensure timely delivery of materials
 Develop related content for multiple platforms, such as websites, email marketing,
product descriptions, videos, blogs, Captions, Content for SEO, Ecommerce
Platforms etc.
 Monitor and analyse the performance of key performance indicators (KPIs) to offer
suggestions for improvement
 Use search engine optimization (SEO) strategies in writing to maximize the online
visibility of a website in search results