·         Implement & monitor the company’s strategy and quality objectives

·         Achieve, monitor & review sales target of the team: Volume, product, & group-wise

·         Field training, monitoring & asses the job training to the team, being a coach and mentor to the team

·         Development & maintenance of a productive and long-lasting business relationship with all major accounts

·         Appointment of channel partners; Assess & review the performance of channel partners periodically

·         Maintenance of product inventory with the channel partners

·         Receivable & Statutory document collection from C&F’s and others within the stipulated time

·         Maintenance of healthy, clean business relationship with channel partners

·         Helping Regional Business Manager and Marketing team to develop sales & promotional strategies

·         Helping Marketing team to provide input to research & development of new/existing products

·         Competitor information to be gathered and passed to HO

·         Controls expenses to meet budget guidelines.

·         Adheres to all company policies, procedures, and business ethics codes and ensures that they are communicated and implemented within the team