(KRA to be
Delivered): CRM
including the following:
Email Campaign Management
 Schedule & trigger email campaigns.
 Carry out segmentation of the database and implement remarketing
strategies.
 Analyse & report campaign performance.
 Ensure all email campaigns comply with current email best practices in the
industry.
SMS Campaign Management
 Schedule &  trigger SMS campaigns.
 Analyse & report campaign performance
Push Campaigns
 Schedule & trigger the campaigns as per business need
 Analyse & report campaign performance Market Research & Reporting
 Assist on Marketing budgeting, campaign reporting and audience analysis.
 Track & analyse competitor’s campaigns
Communication
 To communicate campaign activities and schedules with other business
units and departments to ensure status and processes are clear and properly integrated into
existing plans
 Coordinate with content team, designers & coders to ensure timely
delivery of each campaign.
What experience we’d like you to have:
 1-2 years prior experience in marketing in a B2B or B2C brand.
 Experience/ training on communication suite from any of these- Netcore,
Adobe, Clevertap.
 Strong interpersonal skills; enthusiasm and ability to work as part of a
multi-disciplinary team and build relationships
 Good communication skills; present ideas clearly and concisely, both in
writing and in person
 Comfortable with data analysis on excel