[MUMBAI, MH, 400037], Maharashtra, India | Posted - 29/03/24
Roles & Responsibility:-
As a Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies to promote our product and enhance our brand’s visibility and awareness. This role requires a string passion for jewelry and an understanding of Luxury market. This role involves creating marketing plans, analyzing market trends, and diving successful marketing campaigns to achieve business goals.
Strategic Planning: Develop and execute marketing strategies that align with company’s objective and business goals.
Identify and analyze market trends, competitor activities, and consumer preferences in the luxury jewelry sector.
Campaign Management: Plan, coordinate, and oversee marketing campaigns across various channels, including digital, print, events, and public relations
Establish campaign objectives, budgets, and timelines and monitor progress.
Product Positioning: Collaborate with product development teams to ensure that jewellery collections are aligned with market demand and brand positioning.
Develop strategies to differentiate our products in the competitive jewellery market.
Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns.
Optimize digital efforts to drive website traffic, online sales, and customer engagement.
Brand Management: Maintain and strengthen the company's brand image, identity, and values.
Ensure all marketing materials and messaging adhere to brand guidelines and reflect a luxury aesthetic.
Market Research and Analysis: Conduct in-depth market research to understand consumer behavior and preferences.
Use data and insights to make informed marketing decisions and adapt strategies as needed.