[MUMBAI, MH, 400037], Maharashtra, India | Posted - 16/03/23
1 - Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal
care marketplace; 2. Consumer research and market research for better understanding of the brand dynamics, consumer needs and market opportunities; 3. Analyze how our brand is positioned in the market and crystallize targeted consumer insights; 4. Take brand ownership and provide the vision, mission, goals and strategies. Conceptualizing and developing the brand strategy (ethos, imagery, brand values and purpose of being, brand architecture, visual & communication strategy, selling model, competitive strategy and differentiation)