Who are we looking for?
As a Delegate Acquisition Manager, you will create and implement strategies to acquire a diverse and influential group of delegates. Your efforts will be instrumental in ensuring our events attract thought leaders, industry experts, and decision-makers, making them valuable and memorable experiences.
Roles and Responsibilities:
Develop and Manage delegate acquisition strategies tailored to each event, focusing on meeting or exceeding delegate targets.
Identify and research potential delegate groups based on event themes, industry trends, and target demographics.
Acquiring the right set of audience as per the needs of the exhibitors and sponsors.
Create compelling outreach campaigns, including email, social media, and direct communication, to engage potential delegates and convey the value of attending our events.
Collaborate closely with the marketing team to align delegate acquisition efforts with broader event promotion strategies.
Conduct market analysis and competitor research to stay informed about industry trends and delegate expectations.
Build and maintain a database of potential delegates, tracking interactions and progress in CRM software.
Guiding team to actively reach out to potential delegates via phone calls, emails, and other communication channels, nurturing relationships to secure their participation.
Respond to delegate inquiries promptly and provide accurate information about event details, benefits, and registration procedures.
Attend industry-related events, conferences, and networking opportunities to identify and connect with potential delegates.
Monitor and report on the effectiveness of delegate acquisition campaigns, making data-driven adjustments to improve results.
Collaborate with cross-functional teams to ensure a seamless registration process and a positive delegate experience.
Skills and Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 8 years of experience in delegate acquisition or related role.
Minimum 2 years of team-leading experience in AI industry
Exceptional communication and interpersonal skills, with the ability to engage and build rapport with potential delegates.
Strong organizational and project management abilities to handle multiple campaigns and deadlines simultaneously.
Proficiency in using CRM software and other tools for lead tracking and management.
Goal-oriented mindset with a demonstrated ability to meet or exceed targets.
Creative thinking and problem-solving skills to tailor outreach strategies for different events and delegate segments.
Adept at market research and competitor analysis to create delegate acquisition strategies.
Self-motivated and able to manage a team, yet also function as part of a team