Responsibilities : 

• Plan and execute new customer acquisition strategy across online media channels (YouTube, Meta platforms, etc.) for Azah

• Lead the top of the funnel campaign management and execution in line with the brand goals

• Led the D2C business planning and implementation of performance marketing campaigns (including SEO), marketing operations, and creative strategy in line with top-line and bottom-line goals 

• Work with in-house content team and agencies for the development of advertising material across multiple platforms in line with brand objectives and guidelines for brand marketing and performance marketing campaigns

• Supporting digital front visibility of the products & brand for improved performances for sponsored & organic searches e.g. Amazon, Google searches, etc.

• Work closely with the in-house content team to coordinate content deliverables

• Assistance in planning, execution, and tracking of new product launches

• Manage the dashboards for marketing and business KPIs for Azah

• Analyse and derive insights for continuous performance optimization across KPIs

• Will have one person report for campaign management 

• Explore paid content collaborations across OTT and other channels 

Skills : 

• 1-2 Proven experience as an Assistant Brand Manager; experience at a D2C brand would be a plus

• Familiarity with the latest marketing trends and best practices

• Hands-on experience in campaign management (YouTube, Meta) would be a plus

• Ability to analyze data, form hypotheses and optimize performance

• Organizational skills, experience meeting tight deadlines

• Excellent communication and teamwork skills

• Results-driven attitude

• Knowledge of product pricing, packaging, distribution, and positioning

• Graduate in Marketing, Communication, Business, or Engineering; Master’s/MBA would be a plus; Education from Tier 1-2 colleges would be a plus