Job Summary:

We are seeking a dynamic and innovative Creative Manager to lead the design and execution of on-deck and off-deck creative strategies for our e-commerce marketplace. The ideal candidate will have a proven track record of delivering visually compelling and effective digital campaigns across various platforms including mobile app homepages, category storefronts, sale and event pages, as well as off-deck channels like notifications, WhatsApp, and newsletters. This role requires a blend of creativity and analytical skills to drive engagement and conversions, while effectively managing and inspiring a team of creative professionals.

Key Responsibilities:

- Lead the creative direction for all on-deck properties such as the app’s homepage, category storefronts, sales and event pages, ensuring they align with brand guidelines and e-commerce best practices.

- Develop innovative design strategies for off-deck properties including push notifications, WhatsApp marketing campaigns, and email newsletters to boost user engagement and retention.

- Collaborate with marketing, product, and tech teams to create compelling content that drives conversions and enhances the user experience.

- Oversee the creative process from concept to execution, ensuring all content is on-brand, consistent in style, quality, and voice.

- Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.

- Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.

- Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.

- Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.

- Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.

Qualifications:

- Bachelor’s degree in Graphic Design, Marketing, or related field; Master’s preferred.

- 5+ years of professional design experience in a managerial role, preferably in an e-commerce environment.

- Strong portfolio showcasing multi-platform campaigns and digital design work.

- Proficient in Adobe Creative Suite and other relevant design software.

- Strong understanding of digital content strategy, design, and analytics.

- Ability to work under pressure, manage multiple priorities, and meet tight deadlines.

- Exceptional communication skills with the ability to articulate creative concepts and rationale to cross-functional teams.