Strategy & Planning:
● Calendar and content planning on a monthly basis.
● Tracking and reporting on performance of content - and drawing insights from the same
for content strategy.
● Cross team functionalities: Working closely with other teams to find ways to synergize
content across channels.
● Keeping abreast with industry trends.
● Tracking the YouTube universe, trending videos, reaching out to key YouTubers in the
beauty and entertainment space to execute projects for Nykaa TV.
● Planning concepts that meet performance, growth & brand building targets, would
include video and other ancillary assets in larger campaigns.
Video Creation:
● Operationalising video creation at scale
● Conceptualization and end to end creative development for Video storytelling
● Finding and Liaising with different Production houses, teams and agencies to create
innovative content.
● Coordinating with and supervising the production team from start to finish.
● Liaise with the team to manage execution of all creatives (metadata + posts, banners,
thumbnails + smaller cuts/edits) and collaborate with internal teams for campaign
release.
● Brand and product selections and sourcing:
- Working with internal teams to select the right brands and products that best
fulfill the consumer and brand objectives.
- Sourcing products for videos in coordination with the brand and warehouse
teams.
● Pre-production duties

- Planning a shoot + shoot flow
- Conceptualizing, Referencing and chalking out treatments.
- Script Structure + Writing
- Creative Direction on set

- Executing Creatives (for Thumbnail etc) on set.
- Reviewing and working on video edits.
● Executing remote video projects with influencers:
- Brainstorming relevant content ideas, around trends and tentpole events.
- Selection of relevant influencer to match the topic and drive views and
engagement to the YouTube channel
- Reaching out to influencers, negotiating and locking cost
- Briefing the influencers in detail with script, shoot guidelines and references for
setup, lighting, camera, styling, HMU to get the best output.
- Remote direction of influencers self-shooting the videos
- Setting timelines for deliveries of the remote shoots
- Working on edits with the influencers and in-house editors for timely release of
the video projects.