Job Details
Job Code
JPC - 20645
Experience
3-5 Years
Posted Date
07/03/24
Pay Rate / Salary
N/A
Required Hours/Week
40
Degree
Bachelor Degree or Equivalent
Job Start Date
02/06/24
Required Documents
Resume
Primary Skills
Strong analytical skills partnered with a creative mind,Excellent understanding of the full marketing mix
JPC - 20645 - Brand Manager
[Lagos, LA],  Lagos,  Nigeria | Posted - 07/03/24

Our client is looking for a Brand managers who will be responsible for overseeing any aspect of marketing related to a
company's brand, and ensuring that all branding decisions ultimately result in stronger sales.

Responsibilities:

  • Analyze brand positioning and consumer insights.

  • Shape and communicate our vision and mission.

  • Translate brand elements into plans and go-to-market strategies.

  • Manage a team of marketing people working on brand initiatives.

  • Lead creative development to motivate the target audience to “take action.”

  • Establish performance specifications, cost and price parameters, market applications and sales estimates.

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities.

  • Oversee new and ongoing marketing and advertising activities.

  • Monitor product distribution and consumer reactions.

  • Devise innovative growth strategies.

  • Align the company around the brand’s direction, choices, and tactics.

  • Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.

  • Experience in digital marketing and campaign management.

Skills:

 

  • Ability to develop brand and marketing strategies and communicate recommendations to sales

  • identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking and an affinity for numbers

  • Outstanding communication skills

  • Up-to-date with latest trends and marketing best practices

Qualifications:

  • Proven working experience as Brand Manager or Associate Brand Manager

  • Degree/MBA/PGDM in marketing or a related field