Our client is looking for a Brand managers who will be responsible for overseeing any aspect of marketing related to a
company's brand, and ensuring that all branding decisions ultimately result in stronger sales.
Responsibilities:
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Analyze brand positioning and consumer insights.
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Shape and communicate our vision and mission.
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Translate brand elements into plans and go-to-market strategies.
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Manage a team of marketing people working on brand initiatives.
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Lead creative development to motivate the target audience to “take action.”
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Establish performance specifications, cost and price parameters, market applications and sales estimates.
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Measure and report performance of all marketing campaigns, and assess ROI and KPIs
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Monitor market trends, research consumer markets and competitors’ activities.
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Oversee new and ongoing marketing and advertising activities.
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Monitor product distribution and consumer reactions.
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Devise innovative growth strategies.
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Align the company around the brand’s direction, choices, and tactics.
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Should have exposure designing scheme (Trade & retailers) and trade marketing exposure in shop, POS design and other related elements.
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Experience in digital marketing and campaign management.
Skills:
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Ability to develop brand and marketing strategies and communicate recommendations to sales
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identifying target audiences and devising effective campaigns
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Excellent understanding of the full marketing mix
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Strong analytical skills partnered with a creative mind
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Data-driven thinking and an affinity for numbers
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Outstanding communication skills
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Up-to-date with latest trends and marketing best practices
Qualifications:
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Proven working experience as Brand Manager or Associate Brand Manager
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Degree/MBA/PGDM in marketing or a related field